The “business” of the business.

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2 years ago today I started this “business”.

Actually, let’s start that again.

2 years ago today I started this business. I have a tendency to put my business in inverted commas, because it’s small. It’s just me. It’s not 9-5. It has no staff. It doesn’t have a huge turnover (in fact, if I am honest, I don’t even know what, or if I am “turning over”. Note to self, make appointment with accountant tomorrow). It doesn’t have a huge social media following, my website is in desperate need of an overhaul and my assets include a bunch of good quality weight plates and medicine balls and a lot of odds and ends that I’ve picked up at the Aldi fitness sales.

But, I keep record of income and expenses, I make a little bit of pocket money (I’m serious. It’s pocket money), I pay my bills, I decide what to promote, when to promote and who to promote to. I invest in networking events and educational courses that I think are going to help me and/or my clients.  I don’t think I have a business plan but I seem to have a good grasp on what I want to happen with the business and how I am going to go about that (big reveal: keep it ticking along). And despite never having had a day-long round table conference about it, I seem to have a pretty rock-solid elevator pitch.

So, I guess as small fry as it is, it is a business. No inverted commas needed.

Anyway, now I’ve justified it out loud; today my business is 2.

Exactly this time two years ago (8:35am), I was in my best active wear, loading my shiny fitness equipment and my new portable stereo into my car, I had a class plan that had been put together weeks before and I was NERRR-VUS. Excited nervous (which, according to my insightful son, who was 8 years old at the time, are brown nerves. Very different to blue nerves, which apparently are “sad nerves” and purple nerves which are “sorry-nerves”.)

I drove me and my brown nerves to the Ballarat Futsal Centre, which after a bit of shopping around best suited my needs as a long-term hiree for my group fitness classes.

And I waited. In the big cold stadium for people to arrive. I waited a little longer in the big cold stadium for the people to arrive. And I waited a little longer. And gosh darn it. People arrived!

And they’ve kept arriving for 2 years. I’ve had quite a few people stick with me since day one (thank you thank you thank you). I’ve had quite a few people turn up once or twice and then never again (No judgement. I’m absolutely, entirely comfortable with not being everything to everyone).  And I have had new people arrive in the last month or two to check out if it is right for them (welcome).

I love it. I never (ok, almost, pretty-much never) loathe going to work. I love mapping out different ways for people to move. I love seeing people laugh (Renee, never stop being uncoordinated, please, and never-ever stop being able to laugh at yourself because of it), and chat while they workout. I love people groaning about being tired, but still keeping on keeping on anyway. I love seeing kids climb over their mums when they are trying to hold a plank. I love seeing mums grateful when their child needs help going to the toilet right when we’re about to start burpees (I see what you did there 😉 ). I love that when someone has an injury or a niggle, they still show up and do what they can. I love that when I try to incite competition into the sessions, it becomes clear that I’ve got such a nice bunch of ladies that no-one is out to beat no-one (and in fact if someone has picked the short straw too many times, others will come to her aid and swap. You guys.) I love that participants will often spend as much time talking after class, as the class itself.

All the feels, y’all. ALL. THE. FEELS.

The fitness industry is synonymous with “transformations”. And I have seen transformations.

I have seen women transform from dazed, confused, frustrated mothers, with no solid outlet for self-preservation to dazed, confused, less-frustrated mothers, who have had a work out, feel better about life and stand a little taller.

I have seen others transform from meek fitness class participants or personal training clients not really sure of their strengths and abilities, to people who walk out confidently knowing that they can do “stuff” that makes them feel healthier.

I have seen people with a vague interest in getting fit (“I probably should do something”) to making exercise a priority in their day to day life.

I have seen myself transform from a passionate health and fitness professional, not really sure where she sits in the fitnessy-world, to a passionate health and fitness professional who has a firm foot-hold on what health and fitness means to her and what she wants to pass onto clients.

I have seen this business transform from a “I’ll give it a go and see how it pans out”, to a brand that people recognise and ask about. I’ve seen, been part of; gosh darn it I’ve transformed this “business” to a business.

I’m looking forward to the coming years with In Your Element, indeed seeing what pans out, seeing if and how my elevator pitch changes, seeing new faces come in, seeing the kids that join their mums grow up, seeing more of the sort of transformations I like to see and, as a side note, seeing if I have made a turn over.

 

2 comments

  1. Renee says:

    I love your classes Nai, and value your friendship. After a brief break i am very glad to be back with all you lovely ladies and newbies, its fun and social with exercise and always guaranteed a laugh… mostly at myself 😁👌

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